RE/MAX Balloon Fleet
A company image seven stories tall. Multiply that by more than 90 and you have the largest fleet of hot air balloons
in the world. Across North America and now increasingly around the globe, the red, white, and blue balloons emblazoned with
the RE/MAX logo participate in balloon meets, highlight charitable and business promotions, and drift above athletic events.
Besides highlighting promotional events, RE/MAX Balloons fly at all the major - and many minor - hot-air balloon
meets across North America. RE/MAX Balloon pilots introduce school classes to ballooning, and couples ask to be married in
the balloon.
The average RE/MAX Balloon makes 65 appearances a year, each event averaging more than an hour, for a fleet total
of about 6,400 hours of advertising - equal to nearly nine months of 24-hour flying. RE/MAX expects to pass the 100-balloon
fleet milestone in the near future.
The network's major graphic symbol, the RE/MAX Hot Air Balloon image appears on "for sale" signs, bus benches,
billboards, in print advertising and television commercials. It is one of the most widespread and recognizable images in business
marketing.
© 2004 RE/MAX International, Inc.